Review the Market

Today, we look at a Lead Management Software, that potentially gives even SalesForce.com a run for it’s money. It’s called AIM Promote. Here’s a list of some of the differentiating features that this fully loaded software offers:

• Low Pricing ($33 per user) and No Setup Cost
• Lead Attention Meter - track how much time a lead is receiving from (or not receiving).
• Customizable Lead List Display - allows you to choose which information is important for you to view while looking at the leads.
• Lead Reselling - you can resell leads that you don’t want to handle to others. This allows you to harvest the hard work that you put into lead development only to realize that this lead is not in your sweet spot.
• Reports - a large number of reports which are either not available in competing offerings at all, or cost extra money to generate: Campaign Performance, ROI, Profit, Call Center Performance, Campaign Cost, etc.
• Website Integration and Internet Marketing - a set of features such as web analytics, visitor tracking, etc. allow you to integrate AIM to your website allowing you to integrate data gathered there with your sales force data.

Customer Relationship Management is what this software helps you do. There are many other features which are worth looking at. Overall, it is a very feature-rich software, and yet easier to use then most other such software (as claimed by the authors).